Pickleball is a sport that is increasingly popular worldwide, attracting not only professional athletes but also amateurs due to its easy-to-learn nature, fast pace, and excellent combination of tennis, table tennis, and badminton. As with other racket sports, the quality of the paddle plays a crucial role. Amakirk Vietnam is proud to contribute its Vietnamese identity to the global brand map in the Pickleball paddle industry.
AMK Foundation and Development
Amakirk (AMK) was founded in the mid-2018 by a group of Vietnamese enthusiasts in sports, especially pickleball, with the desire to create pickleball paddles “By the Vietnamese – For the Vietnamese.” The brand was established in mid-2018, when Pickleball began gaining popularity globally and received significant interest in the Vietnamese market.
Initially, Amakirk was a small project, aiming to provide Pickleball paddles that met the needs of professional players. However, with the passion and strategic vision of the founding team, we decided to research and develop high-end products for everyone.
In the early years, Amakirk focused primarily on developing paddle manufacturing technology, from using high-quality materials to optimizing the surface design to suit different player needs. Amakirk’s first products were quickly embraced by the market thanks to their superior quality and ability to help players quickly adapt to fast and powerful shots.
Currently, Amakirk has launched main two product lines: AMK Tour 1 and AMK Pro 1, with over 20 product models available on the market, highly praised by players for their quality. Our team is continuously researching and innovating to introduce products with higher quality, greater durability, and suitability for various player segments.
AMK’s Vision and Core values
Amakirk Vietnam always aims to become a Vietnamese paddle brand that rises to the global forefront of the Pickleball industry.
Beyond providing quality products, we also seek to build a passionate and cohesive Pickleball community. Amakirk believes that every paddle is not just a sports tool but a companion that helps players grow and conquer challenges.
Amakirk Vietnam’s core values include: Innovative spirit – Exceptional Quality – Sustainability
AMK’s Technology and products
Amakirk Vietnam’s products are meticulously designed, focusing on every detail and using the most suitable materials. Each Amakirk paddle not only meets the demand for high performance but also provides an excellent experience for the player.
- The paddle surface is coated with premium carbon, giving the face a natural texture to increase spin and ball grip, as well as superior durability.
- An upgraded 14mm or 16mm thick polypropylene core provides a perfect balance between control and power/pop.
- With a mid-length design of about 16.5 inches (41.9cm) and a width of 7.5 inches (19cm), Amakirk paddles allow players to increase the speed of their baseline shots.
- The reinforced polypropylene frame helps control the outer edges to maximize the sweet spot, reduce vibration, and provide greater stability.
- The 14mm or 16mm thickness makes the paddle soft, creates a “hug”/“feel” for the ball, and increases the spin on your shots.
AMK Growth and Community Involvement
Amakirk recognizes that success cannot be achieved without building a cohesive community. Therefore, we actively organize and participate in international Pickleball events, ranging from major tournaments to sporting exchange activities specifically for beginners. These events not only help promote the brand but also create opportunities for players, from amateurs to professionals, to learn, improve skills, and share experiences.
Amakirk also frequently sponsors major Pickleball tournaments in Vietnam and other countries. These events attract a large number of professional athletes, helping the brand establish strong relationships within the player community. Supporting these events not only helps Amakirk enhance brand recognition but also demonstrates their commitment to fostering the growth of Pickleball in Vietnam specifically and globally in general.
Collaboration Activities
A key part of Amakirk’s development strategy is collaboration with Pickleball clubs, sports centers, and schools. The brand provides paddles and Pickleball equipment to training facilities, helping players of all ages and skill levels access quality products. Amakirk paddles are used not only in professional tournaments but also in coaching programs and sports classes, supporting players in developing skills from their very first steps.